Pressed Wine Co.

A. Packaging
B. 3D Visualization
C. Type Animation

Tool - Cinema 4D, Adobe CC
Pressed Wine Co. is a bold Moscato brand celebrating sweetness, bold flavors, and sustainability. Packaged in recyclable aluminum bottles, it’s perfect for eco-conscious, adventurous 21-35-year-olds who value authenticity, convenience, and bold self-expression. Ideal for social gatherings, festivals, and outdoor adventures. 


Logo
The logo is designed with a bold typeface that embodies the theme of "Pressed." Through the accompanying animation and typography in the packaging, you can see how the wordmark dynamically extends and compresses, reflecting the concept of being fluidly pressed.

Packaging Design
The packaging design is inspired by abstracted shapes of the bottle’s key ingredients, presenting them in a unique and modern way to appeal to the target demographic. For the full-sized wine bottle, the design emphasizes the product's premium quality through the use of embossing, debossing, and high-grade paper, creating an elegant and sophisticated visual experience that enhances its desirability.

Previous Iterations:



3D Visualization
The visualization focuses on creating engaging social media posts to promote the Pressed brand. It incorporates the wine's ingredients and abstracted shapes to craft bold, dynamic visuals that grab attention. These designs convey the wine's appeal, showcasing it as a delicious and desirable choice for viewers.

Context previews: