Refine


A. Packaging
B. Brand Identity

Refine is a cosmetics brand redefining beauty with bold precision
and cutting-edge innovation. By applying manufacturing technique from consumer electronics, Refine creates durable products that deliver perfect performance. With a focus on individuality, inclusivity and longevity, Refine is leading the industry into a future where beauty is as diverse and sophisticated as the people who use it.


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AI Technology - Swatch ID

Inclusivity is at the heart of the Refine brand. With True Tone Technology, the brand ensures everyone finds their perfect match by analyzing skin tones through a Swatch ID card, providing a tailored shade recommendation for every individual. This commitment ensures beauty feels personal, accessible, and empowering for all.



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