Youtube End of the Year Gift 2024

A. Packaging
B. Production

Partners
A. YouTube – Brand Team
B. Advoc8 / &DROP – Experience Agency
C. SO Dsgn – Design Agency (Packaging)
D. Big Box Little Box – Packaging Manufacturer


Challenge
Collaborated with the Youtube’s Creative team and ADVO8 team to conceptualize and produce YouTube's 2024 End-of-Year Gift for creators. Key responsibilities included crafting the gift's backstory, designing the packaging, and managing the production process.

Outcome
A. 3-month project completion – Concept  to Shipping
B. Excellent production quality – Maintained true design intent
C. Safe shipping – millions of combined miles worldwide
D. Incredible response from YouTuber recipients

Previous Iterations


Swatch match